One of the most powerful viral marketing tools are free e-books, they can literally provide you with an entire network of people who promote your business, absolutely free. What should you be doing with your e-book to ensure this, here are a few pointers.

The most basic tip is provide real content. If you just fill your book with a sales pitch all they have to do is click the mouse and your book is history. Provide your reader with valuable information. This both captures interest and builds credibility. If a reader likes what they see it will make them more inclined to look at your other products.

Creating your e-book doesn't have to be a long Drawn out process burning the midnight oil whilst furiously tapping away at your keyboard. You could put together a few related articles and simply add a few comments or an introduction. If you get a lot of questions about a particular topic, then choose some and put together an e-book that offers the answers to these questions.

The two most common formats to use for e-books are 'EXE' format or 'PDF' format. Like most things there are good and bad in both. No matter what format you choose, create a layout that's clean, attractive, and easy to navigate. You can put in links to the main sections of your book and for web sites where the reader can find more information. N.B don