A mentor does not buy, sell or negotiate. A mentor provides a service. In essence, mentoring is simply helping someone else play their cards right and become successful in internet marketing.

So defined, mentoring has been a business practice for a long time. Recent estimates indicate that many successful internet marketers have used a mentor as a standard business practice. Mentors choose to help others reach their goals for various reasons, the most common reason being to gain support and help for their own projects and from a true desire to assist others. After all, what good is knowledge and information if you don't share it with someone who needs your help?

Many mentors help a peer or friend become a successful internet marketer in order to achieve personal satisfaction and develop friendships. Also, you've probably experienced a friend saying, "I helped you, and now I need help too..." Basically, being or having a mentor is an exchange of services and friendship.

One reason mentoring is popular, especially in the internet marketing industry, is that it provides free training that normally would be provided through special training classes which could cost a lot of money. Mentors willingly provide this service, as it is simply the bottom line method for a large number of internet marketers. In times of little or no cash flow, mentoring is a highly desirable commodity, and mentoring is becoming even more widespread. Mentoring offers a way to hold onto cash while continuing to get advice and training regarding internet marketing.

In addition to saving costs, mentoring can improve cash flow and liquidity by avoiding the high cost internet marketing seminars and online training courses. For anyone who is starting up a home business, this is vitally important. For the individual who is lucky enough to have a mentor, it makes it possible to save existing funds and apply them to advertising and web site development.

To successfully become a mentor, you must think in terms of a trainer, a financial guide, and a technical advisor if you want to help someone succeed in internet marketing. After all, that is the precise reason for mentoring - to bring together an individual with success. Your first task is to determine exactly what the individual hopes to accomplish. As a one-person training staff, you will need to know everything about the potential home business as well as get to know the personal hopes and dreams of your prot