Are You Costing Yourself Money With This Common Article Marketing Mistake?

There is one article marketing mistake that constantly tops the list. It's horrific. This single mistake made by an author can ensure that the article isn't published as widely as it otherwise might be. It's a deal killer.

Every week I meet with the Article Marketer editorial team to discuss the major editorial concerns surrounding the articles submitted during the week. Our editors have reviewed articles from over a thousand authors, so they've pretty much seen it all. In preparation for our weekly meeting, they gather and report on the most common mistakes being made by authors. Our editors work with these authors to correct errors and ensure that their articles get more widely published.

Every week many of the same issues are on the list:
* Sales letters posing as ads.
* Resource box information within the article body.
* Spelling and grammatical errors.

Even these egregious (and frequent) issues pale in comparison to the most widespread and insidious problem facing publishers seeking high quality content:

The Biggest Problem: Off Topic Articles

Off topic articles target the wrong audience. Off topic articles contain content that doesn't match the chosen category. The Article Marketer editorial team tells me that they spend most of their time helping authors and internet marketers properly categorize their articles so that they reach the right audience. It's all about results.

How do articles get incorrectly categorized? It's generally an innocent mistake. After all, it's certainly no shock to internet marketers that free reprint articles are about educating readers and providing good content to webmasters and publishers. Everyone knows that "content is king" on the web. The Google spiders go crazy when they find relevant content. Internet marketers provide content-rich, royalty free articles in exchange for that all important resource box that contains a relevant back link and entices a reader back to the author's website. It's a win-win situation.

Imagine an author or internet marketer who has gone to great lengths to provide wonderful information about, oh