How To Make Yourself The Major Presence In Your Market Now!
There's so much to know when you choose to make yourself the
major speaking or training presence in your market. So, the best I
can do in this space is deliver what-to guidance. Think of this as a
General Session, rather than a seminar!
Picture yourself as the Campbell's of canned soups, the
Kellogg's of corn flakes,
the Heinz of ketchup, the Sony of consumer electronics, the Peter
Drucker of management consulting, or the Alvin Toffler of futurists.
You're definitely King of the Hill. You're the #1 choice in your
field. It's worth noting here that as an expert who speaks, when
you deliver desired outcomes to major entities, you can justify very
Observe that these examples are finite. They are big names
in their niche, only in their niche. You'd be mighty suspicious if
you saw a can of Sony soup on the shelf, or Peter Drucker salad
dressing. (Yet, you would go for Newman's Own Salad Dressings
because Paul Newman invested years in cultivating a presence in food
What's the point here? You, by the relentless pursuit of
excellence in your service to your chosen market, can make yourself
the dominant player in the game. Within one market, rarely more than
one market. (You can't have your backside on more than one horse at
So, how do you make yourself the major speaking raining
presence in your market? Let's look at this question:
1. Make yourself an expert, first. Then a world-class
expert. Then, the world expert: Naturally, you cannot fake
expertise. You got it or you don't. Therefore you do what is
appropriate to become the master of your topic. How to do this is
revealed in depth in my Speaking Strategy Report #1, Positioning
Magic. ( Speaking Success System owners have this in Vol. 2, VIII.)
Readers can get this from the secure server on my web page.
(Details below) There is no substitute for authentic,
2. Along the way, start to write articles: If you're
not already a fine writer of commercial prose, go to
and open to the FREE DOWNLOADABLE ARTICLES
Section. Request my article called, How To Write Like I Write. It's
free direct from my auto responder. Do what it tells you to do-and
you'll compose credible articles. Get your articles published in
the periodicals read by those in your chosen niche. Some of the
how-to's of doing this are in the above Special Report. Other
how-to's are in Speaking Success Report #2, Get Your Share of the
Best Corporate Markets For You, and Speaking Success Report #3, How
To Penetrate Rich Corporate Markets Now. (Speaking Success System
owners have these already in Volume 1, III.)
These Reports, and others, are available from the secure
server at SPEAKING SUCCESS PRODUCTS, .
(All of my Reports include a 5-year Money-Back Guarantee. You get
solid value or you get your money back!)
3. Now, master your Inner Game: When you commit to
make yourself the major presence in your market, one inescapable
truth surfaces. You simply must be the master of your Inner Game!
Here's how to do it:
Tennis champion, Tim Galloway, first wrote The Inner Game of
Tennis. In this book, he discusses the 4 attitudes of the Inner
Game concept. They are self-esteem, self- image, self-confidence,
As a successful tennis coach, he taught these attitudes to
aspiring tennis players.
With some tennis skills, as well as these attitudes, aspirants went
on to transform themselves into wonderful tennis players.
Tim then looked into the game of golf. After due diligence
and testing, he proceeded to write The Inner Game of Golf.
After proving the concepts valid in that game, he
investigated what makes a salesperson outstanding. Soon after, he
wrote The Inner Game of Selling.
It seems that when you have high self-esteem, self-image,
self-confidence, and self-discipline, you can make yourself a
champion at anything. This includes the business of speaking.
Here are ideas you can engage to master your inner game:
3.1 Accept your uniqueness. You are one-of-a-kind. You
have magnificence inside you, longing and yearning to be released.
Only by allowing your unique magnificence to flourish and serve
others can you fulfill your purpose in this life.
3.2 Set meaningful goals for yourself. Determine
specific actions to realize those goals. Then, relentlessly take
those actions. Your actions are to move you toward the achievement
of your mission.
3.3 Write a Mission Statement. During your lifetime,
you may have many missions, each fitting your circumstances at the
time. Dedicate your resources and your energy to realize your
mission. (Speaking Success System owners have a detailed outline of
11 exercises that yield an empowering mission. Readers who want
access to these exercises may order Speaking Strategy Report #2:
Mission Possible, from the secure server on my web page, cited above.)
3.4 Write a Destiny Statement. You may have many
missions as time passes. You can only have one destiny. Ask
yourself what destiny is worthy of you. (The audio tape program of
Boot Camp II, recorded live in Sedona, Arizona, includes insights on
how to conceive your personal destiny. It's available from the
secure server cited above.)
3.5 Reward yourself for your every achievement along the
way. You're worth it. What's more, recognizing and rewarding
yourself is a vivid confirmation of your healthy self-esteem.
3.6 Be a responsible steward of your assets. This
includes your cash flow. Relentlessly reduce debt until it vanishes.
Invest at least 10% of your income in long-term equities that are
3.7 Ruthlessly guard your time. Use it wisely. It may
be your most valuable asset. Surely it's the one irreplaceable asset
you have. Once gone, it can never be recovered.
3.8 Allow only up-tempo, supportive people into your
personal life. Shun critical or negative people who discourage you
in any way. Let nobody, I mean nobody, especially loved ones, rain
on your parade! Insist on realizing your potential, as you envision
that potential. Get a copy of the classic 1977 Robert Ringer book,
Looking Out For #1. ISBN #0-308-10334-3. Also available in
paperback. Do everything it says to do.
3.9 Be good to yourself. Create nurturing environments
for yourself. Make your home, your automobile, your clothes
(especially your clothes), as well as your intimates, a reflection of
the worthy essence you are. Give away, throw away, toss out
anything or anyone in your environment that doesn't delight you.
3.10 Practice relentless self-discipline. Reflect upon
the resolutions so many people make at the start of a new year.
The Law of Entropy quickly takes over. Within weeks, if not days,
their sworn resolve turns into jello. All stays as it was. That's
not the way it is with champions! Champions do what they must to
hold fast to their commitments to themselves. Make yourself a daily
schedule. Include what you'll do and when. Include target outcomes.
Be tough and demanding of yourself. Then, let nothing and no one
take you off your course.
Years ago, when I was doing outbound marketing to get
speaking engagements, I had to lash myself to my desk for 4 hours
every morning, Monday through Thursday. I didn't enjoy it. Not
at the start. Then I made it a game. I played it like a game. I
kept track of every call. (The Speaking Success System includes an
instrument to make this easier for you.) I found that 16 hours of
intelligently placed calls, diligently followed up with a promo kit
and 1 or 2 follow-up phone calls, yielded me at least 1, and
sometimes 2 programs a week at $3000 to $5000 each. Was the game
worth the candle? You decide!
Part of my self-discipline at the time was running 3 miles
before dawn, then meditating for 20 minutes, showering and dressing,
having a light breakfast-and by
5:15 AM (Pacific Time), starting my daily outbound marketing calls.
Believe me, this took relentless self-discipline. My reward was a
very comfortable income.
3.11 Recognize this truth: You create your own reality.
Over 20 years ago, in my first seminar, I told my students the
ingredients of this creation. And I proved it!
Those ingredients are your beliefs, your attitudes, your thoughts,
your words and your actions.
Reflect on this: Your beliefs are gatekeepers for your
attitudes. Your attitudes are, in turn, gatekeepers for your
thoughts. Your thoughts are gatekeepers for your words and actions.
And, with your words and actions you create your own reality.
This means you are the master of your destiny, the creator of
your personal reality.
Dream lofty dreams, and as you dream, so shall you become. Your dreams are the seedlings of your reality.
The oak sleeps in the acorn.
The bird waits in the egg.
So wrote James Allen in his timeless classic, As a Man
Thinketh. What do you want to make of yourself? You're in charge.
You can make a difference. You can touch lives and hearts.
You can affect the affairs of companies and nations. You can have
all of this if you want it. And you've got to want it enough to have
The Master Speaker
About the Author
Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters.
1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554.
E-mail Burt at:
© Copyright Burt Dubin