The key to success in Marketing is to know your target market. You must know their wants, needs, and fears so those issues can be effectively addressed. This is not as hard as you might think because, remember, YOU are a part of your target market!

Think of everyone you are contacting as a personal friend of yours. You want to communicate with them in this manner. Be conversational, be excited, be sincere.

Know the hot emotional buttons of your prospect and make sure you use those in your communications. What is the one thing that your prospect wants more than anything? What is the one thing they would like to change about their life? Find out what your prospect wants and give it to them!

Have a brainstorming session with your teammates. Ask what made them sign up for the business. Think about what made YOU sign up. Your answers will give you the top benefits you need to highlight.

Use power words such as:

Free, Exclusive, Amazing, Fast, Results, Guarantee, Step-by-Step, BENEFITS, Effective, Genuine, Powerful, Simple, Now, Discover, Secret, Solution, Easy, Value, Money, Gain, Proud, YOU

These are such strong motivators because they touch a prospect emotionally.

Talk directly to your prospect. Use their name. Use "you" statements. This makes the writing much more personal!

Create Interest by Telling Stories or Giving them Testimonials

People don