The simpler you make the decision making steps for your prospects the higher your sales close ratio will go. When there are too many decisions people will procrastinate.

• Reduce sales decisions to the simplest, most linear steps to the close that you can.
• Keep the decisions to one at a time.
• Have a clear offer
• Have a clear, step by step path to the close with only one decision to be made at each step.

KYSS