How would you feel if you got your ass kicked by a frog?
Because that's what happened to the new Coldplay CD that just came out over in the UK this week -- it was immediately handed its first setback -- by a frog.
Seems that neither 2 years of pent-up demand from fans nor several million dollars worth of promotion by Parlophone records (in the UK) or Capitol EMI (here in the U.S.) could save X & Y (the new Coldplay CD) from being knocked off the top of the charts... by a mobile phone ringtone.
According to mobiletracker.net, "A ringtone made its way to the top of the British singles chart this Sunday, topping Brit-rock group Coldplay. Ringtone Crazy Frog Axel F outsold Coldplay's Speed of Sound 4-1, making for a disapointing opening weekend for the popular band.
Crazy Frog Axel F is based off the revving sound of a Swedish mo-ped. It marks the first time a ringtone made it to the singles chart for conventional music sales. Interestingly enough, most of the ringtone's sales have come from a CD, not from digital download."
"This song is incredibly irritating and puerile and we're still trying to understand why people like it," said Gennaro Castaldo, a spokesman for (British retailer) HMV.
This just goes to show you, you must sell to "wants" and not to "expected wants" or "needs" if you want to come out ahead.
And remember this: You can't "create" demand. It's already out there, all around you -- and believe me, there's plenty of it.
All you can do is tap into it, and then use your sales copy to "build" this already existing demand, into a hot sweaty frenzy.
So hop to it.
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html
If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com