Before sharing and explaining the #1 Universal Funnel Law for Business, you may be curious about the word funnel and rightfully so. Imagine a funnel if you would for a moment. The purpose of a funnel is to take a large amount of something and focus it into a more concentrated stream. In small businesses to Fortune 1000 companies, a large amount of activity is focused to generate a specific, smaller outcome. Using a funnel as a visual analogy, is a good way to demonstrate the flow of business activity towards a specific end result.

Remember, the old adage of the 5-P