Promoting Your Business Offline

Offline promotion for your Internet business is important. Use traditional marketing channels and media. Incorporate your Website URL (web address), phone number, and mailing address into all of your printed and promotional materials. This increases your penetration into your targeted market, as well as the general population.

Business Cards

These are one of the most effective marketing tools. Business cards act as mini billboards that reflect your business image. Extra business cards in your wallet, purse, or briefcase increase your chances to spread the news about your business.

Distribute business cards to happy prospects, place your business card in classified sections of publications such as newspapers and magazines, employ the help of your family by giving them business cards to pass out to their friends and business associates, pass cards out at parties, and exchange business cards with friends. When you are at an appointment, leave your business cards at an office, beauty salon, etc. Tack your business cards on bulletin boards at schools, in your local grocery stores, health clubs, libraries, and community bulletin boards. When you send mail, enclose business cards, even in your bills! :-)

Think creatively! I went into a bookstore the other day and was browsing through the section on network marketing and ways to make money online. Almost every book had a business card placed somewhere in the pages. This is a great example of targeting your market and thinking a little