Many website owners get frustrated with search engine marketing due to poor results. The biggest search engine marketing mistake is made right from the start. That optimization mistake: implementation of search engine marketing optimization of the wrong keywords.

You have to crawl before you can walk. The crawling stage of search engine marketing is just that slow, boring and overwhelming. This stage of optimization provides very little short term results. In the long run though, it is the single most important step. If you target the wrong terms you will get traffic without conversions. If you target terms that have high competition you will get very little traffic due to high competition. Both are equally a waste of your search engine marketing resources.

So how do you get the right search terms? There are many keyword bidding tools and websites that show the top paying keyword. Some are free keyword services and others are paid comprehensive keyword research services that you can use.

So this is easy? I just search for a comprehensive keyword research tool and pick one. There are several problems with this approach to comprehensive keyword research.