Some argue that it is possible to run off a screenplay in 19 days. Others argue that great screenplays take time. Both are true. An effective screenplay can be produced using Time Pressure techniques, but Incubation is also needed for richer ideas.

There are two contrary arguments: a) time pressure stimulates creativity and b) time pressure reduces creativity. Both are true.

There are a number of forces at work:

Time pressure increases creative output. By forcing idea production, setting goals and incremental deadlines, a greater number of ideas are produced than if a