A brokerage should work for you, the way that you want your money managed. In fact, you will need to communicate these needs and desires with the firm long before a commitment is made to you by the firm. But, what does your brokerage provide for you? Why do you use one company over the other? And, most importantly, how do you choose which are the best options for your specific needs? When it comes to a brokerage, there are several things that they must provide for you to work with them.

The first most important thing for the brokerage firm to offer you is effective communication. You will most likely need a company that can understand your needs and will follow through on that. Probably the biggest problem that people have is the fact that they do not feel as if their firm tells them what is happening and understands what their overall goals are. Knowing what you have, what you are investing in, and knowing how well things are going is information that you need to have. Do they provide this to you?

You also need a firm that is going to provide you with the fundamentals you are after. For example, if you are a risk taker, you