Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them

Smooth Out Customer Choice Points

Developing a trusting customer relationship is a process. And sales seldom happen without trust. A relationship builds as a sequence of steps follow one another. Whether contact occurs in a single encounter or over time, each step is riddled with choices. As the sales process goes along, customers have to be willing to take another step - to make further commitments (however small) of their time and attention.

When customers already trust you and are interested in what you