Trade shows are fast paced, noisy with high energy and expectations. Rather than just wandering the aisles and collecting stuff, as a Prospect for any exhibiting company, you should take your time at the show seriously. Those who attend are better prepared than ever before, partly because of internet research and partly because trade shows are serious business.

These 7 Tips will make life easier.

1.) NOT EVERY PROSPECT IS A LEAD --

If you define a lead as a person or company unknown to the exhibitor, that is probably 90% of the attendance at a large show, as an average of only 10% of the visitors to a show have an interest in a particular segment of an industry. So, as a prospect, don