What is strategy?

Definition: strategy is what we want to do, what we want our organization to be & where we want it to go.

Why do we need a strategy?

- for understanding our position in the market place - to give some sense of direction - focusing on key issues

What does a strategy involve:

- Where are we now & how did we get there? What did we do well or badly to arrive at our current position - What business are we in? Will this remain the same or will we need to change over business? If so, what? - What factors, internal or external to the organization will or can have a telling impact on what we do in the future?

The steps written in