Since every website owner yearns for his site to be one among the top ranked sites by search engines, text links have gained much significance. Text links play a major role in Search Engine Optimization, since search engines rank websites and lists down its Search Engine Results Pages (SERPs) depending upon the relevance of the text links pointing towards that particular site. It must be taken to notice that the high PageRanks of many sites are a result of text links and not any other SEO factor.

Usage of Text Links

The text link or the anchor text displayed must reflect the content and theme of the text link it anchors at. Text links can also help gain popularity to the site from which it is anchored. Thus it also implies on the fact that, linking with theme related SERPs, will be of a higher advantage for SEO. It has been found that when text is displayed as a link or rather as text links, the site gains a higher PageRank than when the text is displayed as body text itself. Thus adding a related link as a text link, in a site always boosts up the particular site