Article writing and marketing is one of the most powerful ways to build your business. This applies to your area of expertise, whatever business you are in.

This is because articles are articles are articles. Articles work in any business.

While there are many clear advantages to writing and marketing articles, the three most powerful are an increase in prospects, publicity and profits.

Increased Prospects

If you were a prospective client looking at two different providers, and they are about the same except one of them writes about the area of expertise, which one would you choose?

Writing articles brings highly qualified prospects right to your website.

Increased Publicity

Write several articles in your area of expertise and post them on EzineArticles.com. Then do a google or yahoo search on your name.

That's publicity.

Increased Profits

Highly qualified prospects that come to your website having already read something of yours are much more likely to buy something of yours.

It's that simple.

One of the biggest kicks I get out of teaching you how to write and market articles is when you get the first person who has read one of your articles, come to your website and made a purchase. The sound in your voice and/or the look on your face is just great. It means you get it. You get the power of article writing and article marketing.

Now go and get it for yourself.

Visit The Article Guy for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscirbe to our monthly Article Empire Tips Newsletter. You are also invited to visit my Express-Start Article Writing Program for more information on the next article writing tele-seminar.