Without traffic to your online sites you will not be successful at internet marketing. No traffic, no profits. As a rule you create your web site to draw traffic to it. This can be done in various ways, using advertising for example. Arguably the best and least expensive way is to get your traffic from the search engines. To do this you have to design your site to be attractive to search engines. Search engines do not care how much effort you put into designing your site with all the latest bells and whistles. If you fail to get traffic from the search engines no one will even see your latest creation.
To get indexed by search engines you need to utilise your keywords effectively. If you do not or even worse, you use the wrong keywords, your site will suffer badly and receive little or no traffic. There are certain strategies you need to know. For example, if you overuse your keywords you will be penalised by the search engines. By repeating the same phrases over and over is a recipe for disaster and the search engines will downgrade your web site or skip it completely. Always try to utilise unique content on your web pages. Search engines do detect duplicate content and your site may not even get indexed as a result.
Do not make the mistake of trying to trick the search engines. Use only the keywords that are directly related to your business. Using unrelated keywords in an effort to get indexed may cause your site to be removed from search engine listings. Again,use only the keywords that relate to your particular business and you will be okay over time.
Another unwise tactic is using hidden text as a means of attracting visitors to your site. This is done by placing hidden keywords on the site. If the color for the keywords is the same color as the web page, then they are invisible to the human eye. However the search engines are advanced enough to notice this and again you will be penalised. Do not do it.
There are lots of search engines and each one is different. They have their own rules and these can change at any time. Try to study each and become familiar with their differences and check updates frequently. It also should be obvious that using a free web host is not useful to get your site indexed.
As a professional marketer you need to build quality web sites with valuable and useful content. Using a free web host does you no justice with the search engines or potential customers. Finally make sure your site is complete. Missing graphics or links is not good for your human visitors or the search engine spiders.
Now you have an outline of what you need to do in order to be recognized by the search engines and get that all important traffic. Spend your time building a quality site and you will be rewarded. Too many sites are just plain junk, spam sites generated in an attempt to fool the engines. It may work for a while but overall you will suffer. The Summer of 2005 has seen one of the major search engines target these type of sites and they are disappearing overnight. Stay ethical, put in the effort, build quality sites and you have a recipe for success no matter what your business is.
Ben O'Rourke is an Online Marketer and Software Developer.
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