There are three basic rights you should know about when it comes to resale rights marketing.

These are:

resale rights
master resale rights
private label rights

Whenever you purchase a product with resale rights, you will only have the license to sell the said product to other people. When you purchase a product with master resale rights, you will have the license to sell the product to other people, and you will also have the option to sell the resale right for the same product as well.

This means that the people to whom you sell the resale rights of the product whose master resale rights you own will consequently acquire the license to sell the said product to other people. Confusing as this may sound, our focus for this article are private label rights which, of the three rights mentioned above, is undoubtedly the most empowering and the most profitable.

Private label rights are embodied in a license that comes with an information product you may be able to purchase. These rights would allow you to alter, modify, enhance and rearrange the contents of the said product to suit your own needs and wishes. What exactly does this mean? With private label rights, you could divide the chapters of, say, an eBook, and sell them as a series of articles.

The reverse is also true. If you purchased a set of articles with accompanying private label rights, you could compile them into one nifty and seemingly novel eBook or special report. Better yet, you could add any information on the said information product, without having to seek the permission of the original author. You feel that one section is wanting in details? You could freely insert your own additions! But the best part of information products with private label rights is that, in most cases, you could put your name as the author of the work, without having to pay royalties or ghostwriting charges to the original author.

There are many benefits to private label rights. Some are quite apparent. Others only manifest after a deeper scrutiny. Let