Private Label Trends

The beverage industry is turning over a new leaf as trends support brisk growth and reveal hot opportunities for private label. While newsworthy trends are beginning to unfold, savvy sellers explore the impact these changes have on consumer behavior in concurrence with their marketing strategy and product offering. Small and mid- size business is no longer using other brands, entering the market is their own propriety brand that defies tradition and repositions with a premium image and product.

Private label is upscaling in both perception and practice as black tea fires up to green chai spice. Originally perceived as an affordable substitute to the national brand, the generic brand is stepping aside to the new concept in private label - the premium private label brand. Premium, specialty and gourmet product sales are surging as the seller