Wrong Product for a Conceived Market

Big corporations make mistakes all the time. They can take higher risks than small businesses because they have more resources to fall back on than do small businesses. A disaster can wipe a small business. It happens all the time.

Big businesses lose money in different ways.

For example, one company that I was familiar with had a brainstorm in the boardroom. They could protect themselves from fluctuations in the gold market by buying and selling gold futures. They practiced right there in the boardroom and lost several hundred thousands dollars in minutes. They said,