We all know that web sites have become standard marketing procedure for most businesses today. Whether they are used to sell products, educate potential customers, distribute products or services, or communicate with customers, web sites have really become necessary for businesses.

So if you have created a web site for your business, make sure you are using it to your fullest advantage. Here are three ways to avoid some common mistakes that many web sites make:

1. Pay Attention to Design, Content, and Capture.

Make sure your site design, site content, and information capture mechanisms are up and working on your site. For example, a poorly designed site can be confusing to customers and reflect badly on your company. If your site looks unprofessional, customers will assume your company is also unprofessional.

Content is probably the most important element in building traffic to your web site. Make sure your site is updated often and information is