In most cases, the success of any web site depends on the amount of traffic it receives, and the number of sales it generates. Many web sites seek visitors by pouring most of their time and budget into a single method of advertising: Search Engine Optimization (SEO).

While SEO is necessary for your web site, it should only be one part of your overall advertising program. Search engine rankings are pretty unstable and change all the time, but they are not the only source of bringing visitors to your web site.

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