5 Things Every Internet Marketer Must Learn From Mail Order


Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!

It's true. Not many people actually 'get it'.

Information marketing has much in common with the 'old school' mail order business. In fact, many of the practices you see online today such as two page direct sales mini-sites, mailing lists and unique products, come directly from the mail order model.

Every Internet Marketer would benefit from studying the mail order industry. The basic marketing principles and practices employed by the industry translate naturally to the online environment.

The five core priorities of successful mail order companies parallel those of the online marketer. They are: demographics, targeting, testing and tracking, up-selling and customer follow up. If you aren