When someone uses a search engine, and are served up sites with the best keyword match, the ads that appear alongside the search results get a lot of eyeballs. And the merchants with these ads pay only if someone interested clicks on them.

How does it all work? Sites first fine-tune and optimize their keyword advertising. Many use special consultants and programs that analyze their sites and advertisements to help them in the bidding for keywords. The more a merchant is willing to pay per click, the closer his ad will be to the top of the search results. Certain top keywords that have a lot of competition, and are very costly per click. Click thru rate can be boosted by creating headlines, product and service descriptions and URLs that are highly attractive to your target market, and it