As an expert in a particular niche, you have visitors coming back to your site to get more information and updates on your area of specialty. A great way to capitalize upon this and to gain new visitors is to create a newsletter.

Use an opt-in sign up box on your website, and place it prominently in many places on your site. Once you have received a sign-up, make sure you automatically send an email to the address provided to confirm the subscription, and give the recipient an easy way to opt out if, for instance someone else provided their address and they