A pitch tells a story. What is essential is not how you send a pitch but to whom.

Find out, the most effective print or broadcasting media for your story. Determine how the organization works, who farms out assignments. Every journalist has preferences for receiving news releases and pitches. Knowing the format and method could make a world of difference.

Pitching is effective if you know, whom to contact. Prepare a list of media contacts which detail: name, media source, telephone number, email, and postal address, as well as fax number.

Organize the data: