Small Business Marketing Tall Tale #2: Advertising Is Expensive

Let's face it, advertising isn't exactly a bargain. We all know that Super Bowl spots are going for $2.4 million. Most businesses have experienced the costs associated with running an ad in their local paper or on their local TV stations. Many local companies spend thousands of dollars per year or month playing the ad game. Many national companies spend tens of millions of dollars annually on the advertising treadmill.

But advertising doesn't have to be as costly an endeavor as many people believe it to be.

This Miracle Grow Ain