Retailers routinely pay mystery shoppers to evaluate their stores on a specific set of criteria. They rate their experience in everything from the availability of sale items to the cleanliness of the changing rooms. What do you, as an affiliate, want to know about your merchants? Have a contest and recruit some mystery shoppers from your target group, give them an assignment to buy a product in a certain category at several merchants or and have them tell you specifically about their experiences, in depth, with a certain merchant. Depending upon the product, pay them or pay for the product they buy.

Ask about the feel and experience at a site, the product depth and breadth, displays and descriptions, product reviews and rankings, customer service, both interactive and email, shopping carts, payment options, bonus gifts, gift wrap, special offers, delivery experiences, returns. Have them tell you what they expected to find at a merchant, but didn