There are still big companies that think they can compete effectively online solely by virtue of the reputation they have earned in the offline world. And yes, people visit their branded sites for transactions, coupons, recipes and sweepstakes. But many of them have done nothing to create an environment that compels visitors to return regularly.

Affiliates can use this to their advantage. You can create a site that has information and solutions that have value in themselves, without selling anything. You can give advice, review products and services, reprint expert articles, publish studies. Provide tips and detailed FAQ