Your affiliate site visitors are really getting pretty sophisticated in searching the web, and in addition many receive ezines, newsletters, RSS feeds, research subscriptions and other sources of information. They have a multitude of options for shopping and services both on the internet and off. They can easily find many of the merchants you have as affiliate vendors without going through your site.

So why should these visitors continue visiting your site? Because you have spent your time creating an environment for the niche market they belong to. You provide them with value added products and services , and your site is the place they go to see what is new on your particular subject, what is fashionable, what the latest statistics are