A good ezine writer can become a star in their field when widely published. Those who provide great content and (who make it easy to publish), can escalate their writing careers. Organizations who publish quality content in trade for publicity can achieve maximum exposure if they follow some simple guidelines.

As an ezine editor, my job is to filter and present interesting and compelling content to our visitors. I frequently visit the free article web sites and find a wide variety of article ideas. Often, I am disappointed. - Many articles have sound merits, but are either poorly written or formatted in a manner that is not compatible with our page layout." The latter is the most frustrating reason to reject articles. - "It may have been a great piece of writing, but the author chose to clutter it up with excessive self-serving ad copy and URLs."

A good article is one that takes an objective view of a subject. This approach will better engage the reader, as it possesses a higher degree of believability. Just like in verbal conversation, the listener (reader) backs away in a defensive posture when someone is being pushy. The reader is less likely to believe all that is said because they detect an ulterior motive of the author. For example, biased, one-sided reporting has less value to the reader than detailing a rational argument addressing both sides of an issue. -Even if the author is clearly biased, they can still address the subject from the reader's point of view.

The reason why most profit-based ezines will publish your article is to build traffic. Just like print magazines, readership drives the business model. - The more readers, the more advertisement exposure. Most ezines are in business to provide a service to advertisers. This is widely true with most print magazines and newspapers as well.

Ezines generally hope that your article will have a ready made answer for someone conducting a specific internet search on Google, Yahoo, MSN or other search engines. The text of your article will be indexed into these search engines so that the public can find your article. With Google, their page order ranking system is forever changing. The Google system for instance, (today fielding the majority of Internet searches) is based on "degree of relevance". Google measures relevance not only by the specific content in your article, but also by the related subject matter on the host ezine web site, as well as the number of links pointing to the page and host site. That