How to Choose Your Link Partners

To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site? If we look at the fundamental reasons for making link exchanges in the first place, then it is easy to decide which link possibilities we should pursue and which we should drop.

So what are the most important reasons for exchanging links? They are as follows:

1. To get more traffic to our websites:

People just love to follow links on the Internet. They love to poke around and follow their interests and see where it will lead. I know this from my own taste but more importantly, when I look at traffic logs for various websites, I see that link pages are very popular on many sites. So, if your site is well placed on link pages around the Internet you can definitely expect some additional traffic from these links.

Keeping this in mind. When you are reviewing the site of a potential link partner, take a look at how that site displays the links. Is the links page visible, and linked to the other pages of the website? Some people want to exchange links but they don