Dramatically Improved Sales Begins By Being that Red Jacket in the Crowd of Gray Suits

In 2003, the Small Business Administration reported that of the 5.7 million firms in the United States only 17,000 firms employed 500 or more employees. Small business accounts for 99% of all businesses. In other words, there is a lot of gray suits standing on the same corner with you trying to get business.

Your challenge, if you decide to accept, is to discover how make yourself unique among all of those gray suits. Or better yet, how can you be the one bright red suit in that crowd of gray? Take a moment to visual yourself being that bright red suit. Look around. How do you feel?

You may be feeling pretty good, but telling yourself it