What are the key headline qualities that work every time?

Why do some headlines produce extraordinary results?

Truth is... winning headlines all share the ability to cut through the clutter of competing messages to deliver a hard-hitting, unmistakable message to a specific group of prospects.

Great headlines are those that not only get noticed, but also draw the reader inside with a magic-like spell. Whenever you find yourself reading deep inside the body copy of a message, chances are you were pulled inside by the magnetic appeal of a carefully constructed and targeted headline.

The most successful headlines contain at least one (and many times, several) of the key headline qualities listed below. When writing your own headlines, review this list and make sure you