A unique selling proposition (USP) is an attempt to express the uniqueness of your business in a single statement. It can be a promise no one else makes. It can also be a unique benefit that applies only to your product or service. Either way, it serves to differentiate you from your competition.

To sum it up, it's a one to two sentence phrase (or it can be a concept) that clearly lets your customers know why they should buy your product over your competitor's products.

The use of a unique selling proposition in your business will only stand to benefit you.

Here is what a profit pulling USP will allow you to do