What you say about your product is what the customers know about your product. So say favourable things about your product, emphatically!

Marketing communication plays a very important role in promoting your product or the service that you deal in. Marketing communication can be in the form of the advertising messages that you send out, the newsletters that you mail to the existing and the potential subscribers, and even the web content that you have on your website. Your marketing communication has to be sizzling and the kind that drives the audience to simply take favourable action, by either subscribing or buying your product. You must make sure that your marketing communication adheres to the following checklist:

1. Write Killer Headlines that are catchy, attract attention and impossible to ignore. Headlines can also be indicative of what the actual product is.

2. Write compelling pre-headlines and sub-headlines, also called the superscript or superscript headlines. These superscripts generally compliment the headline and make the audience think about the choices they have.

3. Enumerate the benefits of your product or the service in the opening paragraph of message copy. It is the benefits that the customers are looking for, rather than the features of the product. So to hold the audience's attention, the opening paragraph of the message copy should be dedicated to benefits that the product offers.

4. Write the message in a way that the body copy of the message is short, to the point and compelling enough for the audience to read it fully, and also respond to the message delivered. 5. Use words that are compelling and get noticed immediately so that the reader gets attracted to the content and can not just shrug off the message.

6. Use short Bullets points to drive in the benefits and other positives of your product. Bullets act as mini-headlines that keep your reader engrossed in the message that you are trying to deliver.

7. Use authentic testimonials and other forms of proof that add to the selling power of your sales message. Genuine testimonials are a great way to say that you have other customers who are happy and satisfied with your product.

8. Create offers that are bold and irresistible. The bolder the offer conveyed by the copy of the message, better will be the response from the customer/potential customer.

9. Issue dynamic and lengthy guarantees, to prove the effectiveness of your product or service. Guarantees make the customers feel that their investment is secure. For example a buy back guarantee or a refund if not satisfied guarantee, are all great ways to help the potential customer to make a favourable choice.

10. Use killer ordering instruction to finish the message copy, to get people to respond immediately.

11. Give a timeline to the current offer in the message copy. If there is a limited time within which the visitor to your site has to respond, to enjoy the benefits of the offer, then he will be initiated into decision making action faster. In a way you are creating a sense of urgency in order to get them to act.

12. Write a P.S. message to give the customers a glance of the most compelling selling sentences in your message copy.

13. Give repeat exposure of the offer messages to your customers. Repetitive exposure can initiate a positive response from the customer.

Keep the above points as a quick reference, mini guide for writing the communication messages for your product or service. You will notice that your messages have become more compelling and are getting better response from the customers.

This article was written by Craig Dawber of smarket-associates.com Need advice and guidance with your online business check out the resources found in this website.