Often it has been noticed that while exhorting on the virtues of a product, the site overlooks the best selling points of the product or the service. The assets are discussed in detail while the essentials are overlooked. This is detrimental to the development of a site and selling of the service.

The most important factor to be considered is addressing the issue of "what will the product or service DO for the user?"

However, in addition to this core issue is another aspect that must be addressed when you want to catapult your sales into higher zones and want to enhance your subscriber base. This important aspect that must be brought to the notice of the prospective clients is the