Taxcasting is the distribution and publishing of audio and video feeds, that offer accounting information delivered over the Internet, for on demand listening.

This is a new step in the evolution of on-demand tax information delivery, making it accessible, informative, useful and appealing. This mix presents the accounting industry with a very unique opportunity to reach its community through this new medium. Those individuals, who are already seeking accounting information actively, will use RSS subscription technology built into each podcast feed, to receive information immediately as it is updated by the medical institution. With one click of a button, a user can subscribe to a feed that may be interesting, and any related information that is ever updated to that feed will be automatically processed to their personal aggregator. An aggregator is able to subscribe to a feed, check for new content at user-determined intervals, and retrieve the content.

To take this process one step further, podcasting publishes each feed with the capability to be transferred to any portable audio or video device. So with the growth of the ipod, media cell phones and all the other portable media devices, you have the ability to grab Taxcasts and place them on your portable player for listening or viewing. Most users attach their portable players to their computers daily or weekly, and once the player is attached they automatically receive the new taxcast updates.

The flexibility of this medium is what will drive the growth of Taxcasting tremendously over the next few years. Currently the most useful application for accounting institutions worldwide is to compliment already existing tax mailings. Most firms have numerous updates which are delivered regularly via snail mail or email in text format. When you have a large client base made up of thousands of clients, it is important to come up with an interesting approach that will grab the viewer