While the web was once a way for advertisers to promote national brands and sell regardless of geography, the move to localization has begun. In the past, local advertisers, by virtue of their market size, tended to focus primarily on local yellow pages and local or regional newspapers. Now, specialty retailers, department stores, doctors and dentists, realtors, insurance agencies and financial services providers, such as banks and mortgage companies have significantly increased their spending on the web.

With this comes opportunities for sites that focus on particular geographic areas. A site that provides information on a region (there aren