Anyone who has clicked on an online ad, particularly mini-sites for e-books and other information products, knows what screaming online means. Capital letters. Lots of yellow and red, repetition and teasers. But they have your interest and you keep reading. You start out feeling you need this information. You sign up for the free newsletter. After the third or forth page, you feel the fatigue setting in despite the zinging exclamation points. Through glazed eyes, with your last ounce of strength, you click the little