Whether selling online or offline, selling something in print is one of the hardest things you'll ever have to do.

You've got to worry about your headline... your opening... your closing... Sheesh!

Today I'm going to show you 9 little-known bur VERY critical variables to test in your display ad or sales letter, without changing your content.

Each of these variables will affect your response -- one way or another, so use them wisely!

Here is just a small sampling of the items you want to "test" or "tweak" that will impact the response to your ad, and usually... impact it dramatically:

1. Font style -- both in the headline... subheads... and of course in your text itself.

Obviously, you have more discretion with this online.

2. Font size

Same thing, you have more flexibility and discretion online.

3. Pictures

There are times using a picture or a drawing,is actually much better than using a photo, but you have to know when that is.

4. Logos

Most of the time you're better off without them.

5. Layout

6. Subheads

Use them all the time.

7. Headlines

ALWAYS test your headline.

8. Your offer

Should be one of the primary things you test -- different offers will also work differently with different lists.

9. Your price

Again, results here will vary -- but testing price is key!

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com