If you have been involved in running your own online business you are at least somewhat familiar with the affiliate business.

You have most likely read all the potential of signing up as an affiliate for a merchant, and then receiving commissions from the merchant every time you send him a customer.

What is less known in the online business community, is that the real money is made by the merchant.

Merchants benefit by having affiliates, who are really independent sales people, promoting their products and services at not cost to themselves.

The pressure of marketing the merchant