Contrary to what myriad Internet sites would have you believe, there is much more to small business planning than a good marketing mix and solid financials. Whether you want to sell the next big thing or you simply want to rev up sales and profits for an existing operation, no business plan template will adequately address the complex psychology of being an entrepreneur, especially a successful one.

To illustrate what I mean, let's pretend you aspire to be the next coffee shop ing