Design is a vital component of my business.

It struck me the other day when I looked closely at how my business operates and appears in public. I find that nothing I do is left to happen randomly. I design, I plan and project, I piece together, stand back and look. I go back and change things around.

For example: I chose a colour for my office, it was yellow, because yellow stimulates thinking. When I need to design and develop ideas I go to another room, with a wide window overlooking a mountain, with a board to capture ideas, with music and different sources of light to create varied atmospheres to stimulate ideas creation. When I decide to have some thinking time, I will light a special tea tree flavoured incence.

Design not only covers my business card and my logo- or my website for that matter. It involves how I present myself, what I talk about, who my business partners are, what I get involved in and how I choose to contribute to my community.

For example: I choose my clothes very carefully, (