The holiday season is approaching, and many of us are looking for a special yet affordable way of expressing their feelings of care, love or appreciation to their friends and family abroad. There are many good ideas for a special gift, but a nice flowers bouquet is always a good solution which will surely be appreciated.

Recently, there seems to be an abundance of new online Israeli flower shops, all aiming at the target market of Americans who wish to send flowers to their friends or family in Israel. At the same time, a new study shows that in nearly 70% of online flower deliveries, the item did not match the order, and a different bouquet was received.

Being an online florist in Israel for the past few years, I believe there are a few points to emphasize for anyone who is looking to shop for flowers and get their money