The Power of Credibility
When your event is either completely new to the market or you are trying to reach out to a new audience, establishing up front credibility with your audience is important. Even if your event is well-established, re-enforcement of its credibility will help boost your attendance.

Establish Who You Are
Create credibility by establishing a unique identity such as an "Institute" or "Center" along with a description of your mission. For example, the "Center for Personal Finance" or "The National Institute of (fill in the blank)."

Use any industry or high-profile connections to establish and promote an advisory board. Use "big name" speakers or co-chairs along with their photos on all of your promotional materials. Your prospects will feel safer registering when they see familiar or official-sounding entities.

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