Everyone knows the web is a cost efficient way to generate leads and increase sales, but do you know how to make it work for you?

Yesterday I began to feel like a broken record. John called from a company in Boston that owns 25 storage facilities in 3 states, then Martha called from a web design firm in Austin, and Steve called from a computer networking software firm. All three had almost exactly the same exact question; How could they turn their web sites into profit centers?

There are two key elements to creating a web site that sells. You need visitors, you need to convert visitors to leads and then you need to convert leads to sales. You probably knew this already, but do you know how to put these two elements together to generate a flood of new business?

1. Create A Web Site that Sells
Before you can expect to generate a single lead or sale, your web site may need a tune-up. Your site needs to get your prospect