Value Galore Found in Chamber Memberships

Some years ago I joined a chamber of commerce with the goal of rubbing shoulders with powerful corporate decision-makers and establishing my consulting value, soaking up many new clients in the process like warm gravy at Thanksgiving dinner. The morning I headed out for my first chamber breakfast, however, my business partner called me to report that our bank had just canceled all its merchant credit card accounts following a decision to get out of that business. At that time, I was running a seminar business which heavily depended upon credit card sales. Suddenly I had lost a very lucrative conduit of revenue.

Literally minutes later, stunned and feverishly ruminating about what we would do to prevent a potential catastrophe, I sat tolerating my new chamber