"Closing" prospects isn't easy -- and it's even harder to do in print than it is in person. After all, if you "miss" the one trigger that causes your prospect to buy... you're out of luck.
Today we'll take a look at the final paragraph of our mock display ad, to give you an example of the RIGHT way to close in your sales copy.
You can check out that original ad, and even print out a copy of it, right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The final paragraph says, "For pre-recorded information which will explain more about how you can dramatically alter your real estate career, call 1-800-314-3718 and enter ID#7004."
This isn't "bad" per se, but as far as "closes" goes, it's pretty weak.
You want your call to action to be as strong as your opening line.
You want to end on an "up" note that's spilling over with energy, so your prospect will pick up on that energy and do whatever it is you're asking them to -- and do it right away.
You want a powerful close, like this:
"To get your copy of a FREE Report describing "The Real Estate Buyers And Sellers Instant And Automatic Attraction System" in detail, grab your telephone right now and call The Realtors Hotline and listen to this 24-hour toll-FREE recorded message, at 1-XXX-XXX-XXXX ext. XXXX. Call right now, while this is fresh on your mind, and before anything else comes up! There is no charge for this service and no one will be on the telephone to hassle you either.
P.S. There are only 53 of these FREE Reports available, so if you really want to put an additional $100,000 dollars of commissions into your pockets, call 1-XXX-XXX-XXXX ext. XXXX, and get the facts -- right NOW!"
That's a little more powerful and compelling, now isn't it.
Which is exactly what you want, if in fact, you want to get your prospects off their duff and compel them to do something.
Remember, be forceful yet respectful... and be convincing that it's the right thing for them to do.
There are a couple of more things I'd like to discuss with you, about this ad, and we'll go over them during the next few days.
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html
If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com